It is spontaneous and instinctual, raw and beautiful.
Movement fuels health and builds strength.
Movement is an instigator of intense emotion, from exhaustion to euphoria.
Movement is the ultimate form of the athlete’s expression.
The Nike Women’s design team looks to movement as a canvas for creativity and an impetus of innovation. It designs around the body in motion, blending athlete insights, scientific data and an acute focus on style to create footwear and apparel that enables and motivates women in movement.
These products aim to promote awareness and allow the body to work free from distraction. They include only what’s necessary and nothing more because, ultimately, less restriction equals more achievement.
Led by the revolutionary new Nike Pro Bra collection, and supported by innovations across footwear, apparel and digital, the Fall 2014 Nike Women’s offering strives to help female athletes move more and better.
